Tourism has been the only market to enjoy uninterrupted growth over recent years. The World Travel and Tourism Council predicts a 58% increase in the number of tourists across the world by 2025. The French government anticipates 100 million tourists in France by 2020, including 5 million Chinese.
One growth lever is still largely underexploited by French stores: the 20 million international touristswho visit Paris every year. These are mainly adults and younger senior citizens who have a strong purchasing power and who aspire to French-made goods. Highly-targeted communication, specific to each outbound market, both in France and abroad, helps to raise the brand’s profile and develop its reputation, to create the desire and will to buy and to share the buying experience.
The economic opportunities are already huge. They will continue to increase year on year, as Paris, a mythical city, keeps on attracting more and more tourists. To conquer these new markets, businesses require guidance in retail tourism marketing,a new discipline which Maxity has been developing for several years.
To study and prioritise the markets, we have developed a unique and innovative methodology. An exclusive asset, it combines tourism marketing and retail marketing in a pragmatic, objective and concrete approach.