To enable companies to identify the tourist markets with the greatest potential with regard to their brand’s context, Maxity has developed a unique and innovative methodology.
It analyses more than 100 items enabling company directors to make rational and reasoned choices, in order to prioritise those markets with the most potential.
Objective and rigorous, combining the tourism marketing of the territory with retail marketing, this methodology highlights the key points of most relevance to the directors. They then have the necessary elements to undertake their approach targeting the countries with the most potential.
Moreover, the methodology and analysis grids, drawn up country by country, identify areas for improvement and measures the affordability ratio with regard to the pre-established objectives.
Selling to tourists in Paris constitutes a cross-functional, atypical, innovative project, conveying meaning and optimism. Integrated into the company’s strategy, it involves several divisions and is generally led by senior management.