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International communication strategy

A strategic vision of retail tourism marketing and support in the decision-making process

International visitors to Paris come from several countries with a strong purchasing power and each of these countries represents a market in its own right.

Before embarking on any communication campaign, it is important to study the business’s potential with respect to the different outbound markets envisaged.
To do this, we analyse notably the suitability of the offer, the sales points, the structure of the organisation and the financial and human resources. We also assess quantitative and qualitative data relating to the different markets.

This analysis grid, country by country, enables us to detect areas for improvement and to measure the affordability ratio with regard to your objectives.
Le P&L forecast determines the economic opportunities of the new potential strategy.

Vision stratégique du marketing touristique

GENERATING TRAFFIC TO YOUR SALES POINTS AND CATEGORISING YOUR CONTACTS

TRACEABILITY PLATFORM

IT tool to calculate the ROI of the campaigns, establish the identity of your customers and grow in expertise through the gathering of qualitative and quantitative information.

RETAILTAINMENT

Consumers are looking for a novel retail experience. They want to be stimulated by the products while the customer service aspect remains essential. In the physical stores, customers now expect the wow factor, adaptation and innovation.

NATURAL REFERENCING

Faced with the referencing rules specific to each country, our team optimises your campaigns by adapting to the algorithms of the various search engines (Google, Yandex, Naver and Baidu).

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IN THE FOREFRONT
  • Prioritising the most promising growth markets for your brand and taking into account buying motives specific to each nationality.

    José Delbouille
    Consultancy Manager – Associate