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COMMUNICATION AND RETAIL TOURISM MARKETING AGENCY

Bernadette Dortu

MANAGING DIRECTOR

“Paris’ attractiveness to tourists is a tremendous opportunity for many brands. By taking this affluence into account in their marketing strategy many Parisian stores can easily increase their turnover.”

José Delbouille

CONSULTANCY MANAGER

“To reach out to tourists in the most targeted way possible, it is essential to draw up a media strategy which combines traditional media, tactical media and innovative tools, while meeting brands’ usual expectations with regard to measuring ROI.”

Estelle Peng Li

CHINA PROJECT MANAGER

“In 2014, Chinese tourists in Paris spent on average €1857 in tax-free shopping per store and per day, an increase of 8% compared to 2013 with a 33% growth in the number of transactions. It is essential that these customers, increasingly demanding and more mature, discover your brand before leaving China, to ensure they include it on their pre-departure shopping list which is always set in stone.”

MAXITY IN BRIEF

Communication and retail tourism marketing agency

Our agency has been involved in the tourism market since 2004.
In 2012, given Paris’ huge tourism appeal, we created a special centre of expertise to reach out to international tourists.

Maxity is a communication and retail tourism marketing agency. We guide and support French brands looking to develop their sales to international tourists visiting Paris from countries such as China, Japan, Russia, Brazil and the United States.

Our extensive network of partners in France and abroad (tour operators, travel agencies, hotels, etc.) and our monitoring and analysis of target markets enables us to offer solutions adapted to your needs, taking into account current and future macro-environmental factors.

1,7
MILLION CHINESE TOURISTS IN FRANCE IN 2014
40 %
OF SALES BY PARIS DEPARTMENT STORES GENERATED BY INTERNATIONAL CUSTOMERS
1857 €
AVERAGE SPENDING BY A CHINESE TOURIST PER DAY AND PER STORE
100
MILLION TOURISTS IN 2020 IN FRANCE PREDICTED BY THE GOVERNMENT
Estelle - Chef de Projet

Focus on Chinese tourists in Paris

The Chinese clientele is desired by all the brands, in particular those of luxury. With a consequent purchasing power and a real desire of consumption, the young  Chinese travelers are ceaselessly courted. Their expenses shopping (approximately 22 000 CNY, is ± 29 550 € by family) is mainly dedicated fashionably, the leather store, the jeweler’s store and the watchmaker’s shop.

The cycle of purchase of this clientele is completely particular and specific. Its analysis requires of thorough knowledge and a real know-how in the marketing and the communication dedicated to the Chinese travelers.

Estelle, Project Manager